Walking through the aisles of drug stores, department stores, and beauty stores while shopping for makeup can be utterly overwhelming--the bright lights, endless brands, and uncountable products can turn a quick trip to buy a lipstick into a confusing and frustrating process. Deciding between brands, products, and colors is hard enough, but recently one more layer of consideration has become important to many shoppers--ethics.
"Cruelty-free" cosmetics are becoming more and more popular, yet some brands are still falling behind. Here are five drugstore brands that you can be sure do not test on animals and create products that you can always purchase completely guilt-free.
2. wet n wild
3. Pixi Beauty
4. e.l.f. Beauty